Blog
Last updated: February 2025
In-depth articles on the topics that matter most to ad tech professionals. Each post explores a key area of advertising technology — from programmatic video delivery and HTTP redirect mechanics to cookie security and consent management — with practical advice you can apply to your daily workflows. Whether you're an engineer debugging a VAST wrapper chain, an ops lead auditing redirect health, or a product manager evaluating data-format trade-offs, these articles are written to help you work smarter and ship with confidence.
Understanding Programmatic Video Advertising
A comprehensive look at how real-time bidding powers video ad delivery, the role of VAST and VMAP in the supply chain, video ad formats from in-stream to CTV, and best practices for QA and measurement.
January 2025 · 12 min read
A Practical Guide to HTTP Redirect Chains
How HTTP 3xx redirects work under the hood, why ad tech relies on deep redirect chains for tracking, the performance and security risks they introduce, and strategies for monitoring redirect health.
January 2025 · 11 min read
Cookie Security in the Post-Third-Party Era
Everything ad tech professionals need to know about cookie attributes, SameSite enforcement, the third-party cookie deprecation timeline, Privacy Sandbox alternatives, and compliance with GDPR and CCPA.
January 2025 · 13 min read
JSON vs XML: Choosing the Right Data Format
A side-by-side comparison of JSON and XML for ad tech use cases, covering syntax, parsing performance, schema validation, industry adoption, and practical guidance on when to use each format.
January 2025 · 11 min read
The Complete Guide to IAB TCF Consent Management
An end-to-end walkthrough of the IAB Transparency and Consent Framework, from consent string anatomy to CMP integration, vendor list management, and TCF v2.2 compliance strategies.
January 2025 · 14 min read
Explore More
Continue learning with these additional AdTechToolkit resources.